the blind man and the advertising story


the blind man and the advertising story

An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.

No-one was giving him any money.

A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.

The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.


Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.

“It says,” said the stranger, “

‘It’s a beautiful day.

You can see it.

I cannot.’ “

(My Dad told me this story when I was a teenager in the 1970s.

Much later it was interpreted into a popular video on the web.


READ MORE >> >> HERE[/url/]


This story illustrates in a timeless way how importantchoice of words and language is when we want to truly connect with and move other people.

The story can also be used to explore issues of disability, equality, discrimination and political correctness, for example,

What is it that makes this story offensive to some people?

Given the valuable main message, is there a way to adapt this story so that it cannot cause offence to anyone? Thanks for reading


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